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TekSec

My Scribbles on security and whatever strikes my fancy . . .

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Content Strategy

Content Strategy

I’ve worked with Silicon Valley cybersecurity startups since 2010. I’ve learned how startups and small businesses should prioritize their content strategy. Developing a system that fits your startup or small business invites success. NYT bestselling author, influencer, and top 10 marketer Neil Patel says, “the easiest way to fail at content marketing is to not have a strategy.” My services can bridge that gap.

Teksquisite can help with:

  • Researching & defining your audience (buyer personas)
  • Researching existing content/performance
  • Conducting competitor research
  • Writing SEO-focused blog post outlines
  • SEO-focused content writing
  • Editorial calendar planning
  • Keyword research
  • Google Analytics metrics
  • Digital audits 

Today, the world of content marketing is highly competitive. If audience research is minimal or nonexistent, how will you know which users to target? If you know your audience, but your content strategy is not focused — how will you inspire and grow your audience? Though these questions merely scratch the content marketing surface — there is so much more to content marketing than simply creating and publishing content on your site.

Analyzing multiple metrics (not just website traffic), studying competitor successes and failures, and implementing SEO are a few of the strategies I can offer you. Whether you need a digital review of existing content or ongoing content planning and development — having an effective content strategy plan in place is crucial in improving your online presence.

For more info — contact Teksquisite:

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