Performing a regular digital audit is a must-have in the world of content marketing today. With over 20 billion pages of content competing for views on the web, strategizing how to make your content stand out in the crowd is de rigueur. Whether you need a basic digital audit overview or a deep dive — understanding how your content is currently performing is key in growing your business overall.
Digital Audit Services
Improving your online presence involves understanding where you are today. A digital audit will give you a clear picture and roadmap so that you can plan where you want to be tomorrow. Reaching potential customers in a sea of 20 billion pages might seem daunting at first. It doesn’t have to be that way. Implementing a digital audit before breaking out new content, repurposing old content, or removing non-relevant content can help to align your content strategy with company goals.
A content audit is a qualitative process. This type of review evaluates your existing content for its strengths and weaknesses. It also provides performance insights and is geared toward identifying opportunities to improve rankings and conversions.
Social Media Audit
A social media audit is beneficial in setting baseline performance and also to review and modify your existing social media strategy.
On the competitive landscape, it is always wise to keep your customers close but your competitors closer. Knowing which social networks they use, the strategies they implement, and how well their strategies are working for them will help you identify gaps in your company marketing strategy.
What keywords are they using? Who do they follow, and who follows them? What are the main social networks they use? What size is their audience? How frequently do they post? What are their strengths and weaknesses? What threats do they pose? What opportunities do they present. All of these questions can be answered in a social media audit.
If your web traffic has flatlined and your engagement on social media is not where you think it should be — Teksquisite can help you take control of your online presence.
For more info — contact Teksquisite: